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Back in
the days of our grandparents and their parents, people did their produce-shopping
at markets that were more like a farmer's market than today's self-service
supermarkets. The fruit and vegetables would be displayed in their shipping
crates somewhere near the railroad tracks, probably under a big shed. Each
crate would have a label (up to a foot square) showing the name of the packer,
and a colorful design to differentiate the brand — an early form of point-of-sale
advertising. Click on the picture to see the next label. |
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Tyee Apples, c. 1940s |
Fresh!
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